Norton's RV Resort at Rogers — Investment Opportunity

The market gap

One of the fastest-growing metros in America — with nowhere premium to park.

Northwest Arkansas draws millions of visitors a year for the lake, the trails and a full calendar of national events. Yet its RV supply is aging basic campgrounds. Norton's fills the gap with a resort-grade destination.

01 · Supply gap

Basic parks only

Existing area campgrounds are older and under-amenitized. No local option pairs full-hookup sites with a real restaurant, a spa bathhouse and resort services.

02 · Peak pressure

Sold-out weekends

Lake season and marquee events routinely tighten lodging supply and push rates up, sending overflow demand to a region with limited quality RV capacity.

03 · Shifting traveler

Younger & upscale

Millennials and Gen Z are now roughly half of all campers, and demand for amenity-rich, resort-grade sites outpaces what a basic park can deliver.

The location

At the center of Northwest Arkansas.

15 mito Northwest Arkansas National Airport (XNA)
~10 minto Beaver Lake — roughly 500 miles of shoreline
15 minto downtown Rogers, Bentonville & Crystal Bridges
2 pondsprivate fishing ponds on the 32-acre property itself

On-site water features and easy access to Beaver Lake recreation — an Ozark setting close to everything, without lakefront pricing.

The amenity core

Three revenue streams under one roof.

Nightly sites across three tiers, a full restaurant and tavern, and a spa bathhouse — diversifying income and lifting revenue per acre well above a standard park.

Dining

Restaurant & Tavern

Full-service kitchen and bar open to guests and the public — the anchor of food & beverage revenue.

Wellness

Spa Bathhouse

Premium private showers, sauna and laundry — a paid upgrade well beyond a standard shower block.

Gather

Pool & Clubhouse

Resort pool, event lawn and clubhouse for gatherings, group bookings and a year-round events calendar.

Convenience

Camp Store

Provisions, gear, propane and grab-and-go — steady per-guest ancillary spend on every stay.

Outdoors

Trails & Ponds

Two private fishing ponds on site, direct connection to Ozark trails, and a short hop to Beaver Lake launches.

Infrastructure

Fiber Wi-Fi & EV

Fiber connectivity and EV charging — table stakes for remote-work and next-gen travelers.

The numbers

Underwritten below the market average.

Stabilized on a 68% occupancy assumption — below the 85–90% national peak and near the annual average — for durable coverage of debt.

$13.6M

Total project cost

$3.3M

Stabilized NOI · Yr 5

3.3×

Stabilized DSCR

~40%

Net operating margin

Lease-up to stabilization
Metric	Yr 1	Yr 2	Yr 3	Yr 4	Yr 5
Occupancy	48%	58%	63%	66%	68%
Total revenue	$5.4M	$6.9M	$7.6M	$8.0M	$8.2M
Net operating income	$1.6M	$2.5M	$2.9M	$3.1M	$3.3M
Debt-service coverage	1.6×	2.5×	2.9×	3.1×	3.3×

Estimates for illustration; subject to final engineering, bids and appraisal. DSCR clears SBA thresholds from Year 1.

The operator

Built by an operator with a track record of building.

Josh Norton is the managing sponsor and 100% owner — a long-term hold, not a flip. The plan is straightforward: secure the land, put real operator cash at risk, and structure the balance around SBA-backed financing.

The Norton's name already carries brand equity across a family of construction and trades businesses in the region. Norton's Ozark extends it into hospitality.

Norton's Construction Norton's Industrial Norton's Roofing Norton's Brushworks

Let's build the region's first premium RV resort.

Full financial model, market study and site plans available to qualified investors on request.

Request the investor deck Schedule a call

Josh Norton · Managing Sponsor · josh@nortonsozark.com · Rogers, Arkansas